从许多《市场营销学》教材中,我们可以看出,《市场营销学》的主体结构是由四个“P”组成.即产品(PRODUCT)、价格(PRICE)、地点(PLACE)和促销(PROMOTION);而整个促销策略中,又是由广告、人员推销、营业推广和公共关系四个部分组 From the many “marketing” textbooks, we can see that the main structure of “Marketing” consists of four “Ps.” Products, PRICE, PLACE, PROMOTION); And throughout the marketing strategy, but also by the advertising, staffing, marketing and public relations four parts group