新世纪的中国电视正在进行着一场伟大的变革,WTO的加入,有线无线的合并,广电集团的成立,专业台系列台格局的形成,使电视台之间的竞争,电视频道之间的竞争,节目之间的竞争愈演愈烈,作为一个地方专业台,如何在日趋复杂的节目竞争中站稳脚跟,实现传播效果的有效提升,是摆在我们面前的一个重要任务。 The great changes have taken place in the Chinese TV in the new century. The entry of the WTO, the incorporation of wired and wireless networks, the establishment of the Radio and Television Group, the formation of a professional station series of stations, the competition between television stations, the competition between television channels, As the competition between programs intensifies, as a local professional desk, how to gain a foothold in the increasingly complicated program competition and realize the effective promotion of the dissemination effect is an important task before us.