世间什么都有大有小,有多有少,一般地规律是小的多,大的少,营销工作中的客户群体一般也是这样。大客户的数量一定是小于小客户的数量,详情则各有异同。而不同的公司则采取不同的客户战略。比如壳牌润滑油公司,作为世界大公司之一,在中国市场真是不含糊,每个省就几家大客户,其余的小客户只能分销,想和厂家 There is everything in the world, big and small, how many and few, and generally the law is small, large and small, marketing, customer base in general is the case. The number of large customers must be smaller than the number of small customers, the details are different. Different companies adopt different customer strategies. Such as Shell Lubricants, as one of the world’s largest companies in the Chinese market is really unambiguous, each province on several major customers, the rest of the small customers only distribution, and manufacturers