据知情人士透露,在确定《商业周刊》为非核心业务后,出版商麦格劳·希尔(McGraw-Hill)打算出售这家拥有80年历史的杂志,而出售金额可能仅为1美元。在媒体业陷入衰退之际,拍卖这项依赖金融广告商、以纸媒为主的业务将颇具挑战性。希尔表示,正在为《商业周刊》“探索各种战略选择”。数据显示,2009年上半年,《商业周刊》的广告收入减少1/3,至7780万美元。该杂志称其发行量为93.6万份。Piper Jaffray分析师彼得·阿贝 According to people familiar with the situation, publishers McGraw-Hill plans to sell the 80-year-old magazine for as much as $ 1 after determining that BusinessWeek is a non-core business. At a time when the media industry is in a recession, it can be challenging to auction a paper-based business that relies on financial advertisers. Hill said he is working on BusinessWeek to explore various strategic options. Data show that in the first half of 2009, “Business Week” advertising revenue decreased by 1/3, to 77.8 million US dollars. The magazine said its circulation was 936,000 copies. Piper Jaffray analyst Peter Abe