随着商业经济的发展,明星代言广告逐渐成为商品促销的重要手段,为人们喜闻乐见。但是,近一个时期明星代言的广告产品却频繁出现问题,如产品质量在国家标准的检测中不合格,消费者使用后发生异常的生理反应,更有甚者,一些经销商、广告商涉嫌造假等犯罪行为。明星代言广告开始受到 With the development of commercial economy, celebrity endorsements advertising has become an important means of product promotion, for people to hear. However, celebrity endorsements advertising products in recent times have frequent problems, such as product quality testing in the national standards unqualified, abnormal physiological reactions after the use of consumers, what is more, some dealers, advertisers suspected of fraud Other criminal activities. Celebrity endorsement ads began to receive