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Dell公司有一个理念,他们认为PC机需要的是“结实”,而充满竞争的PC市场需要的则是“理性”。Dell认为,由于PC市场的份额将继续控制在5个主要公司之间,因此公司会有可能获得更多的机会。一个高级经理人员说:“虽然现在我们在市场上只占了5到6个百分点,但是我们距成为第二大PC制造商只有一步之遥。”他认为Dell仍然不准备进军低于1000美元的PC市场,其原因是因为该市场并不是公司一直追求的“金矿”。但是,他也同意Intel的新一代、为低成本市场设计的Celeron系列芯片比其第一代更有成功的机会。他说:
Dell has a philosophy they think PC needs is “strong”, while the competitive PC market needs is “rational.” Dell believes that as the PC market share will continue to dominate the five major companies, the company will likely get more opportunities. A senior executive said: “Although we now account for only 5 to 6 percentage points in the market, we are only a step away from becoming the second-largest PC maker.” He believes Dell is still not ready to go below $ 1,000 PC market, the reason is because the market is not the company has been pursuing “gold.” However, he also agreed with Intel’s new generation of Celeron chips, designed for low-cost markets, to be more successful than their first generation. He said: