每一个成功的品牌背后,几乎都 有一个精心规划的营销策略。 新千年的衬衫市场风起云涌。在商家必争之地的上海地区,大约有多达200个品牌参与激烈的市场竞争。从上海市商业信息中心历年公布的数据来看,由于品牌数量的急剧增加,市场份额逐渐趋于分散。今年以来,一些传统品牌的市场占有率出现了不同程 Behind every successful brand, there is almost a well-planned marketing strategy. The shirt market in the new millennium is surging. About 200 brands have participated in the fierce market competition in the Shanghai area where the business is contested. From the data released by the Shanghai Municipal Business Information Center over the years, due to the sharp increase in the number of brands, the market share has gradually become fragmented. Since the beginning of this year, some traditional brands have seen different market share