在互联网时代到来的时代背景下,移动端电子商务已经成为现代人进行网络购物的主要形式,并且发展情景十分可观,但是目前的学术界对电子商务的用户群体从PC端转向移动端的探究仍旧不够深入,转移因素更加难以确认。因此,本文将PC端与移动端的电子商务应用情况进行了具体比较及分析,并以此为基础对影响因素进行探究。 In the era of the arrival of the Internet era, mobile e-commerce has become the main form of modern online shopping, and the development scenario is very substantial, but the current academic community of e-commerce users from the PC to move to the client side of the study is still not enough In-depth, transfer factors more difficult to confirm. Therefore, this paper makes a concrete comparison and analysis of the e-commerce applications between the PC and the mobile end, and explores the influencing factors based on this.