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随着国民收入水平的提高、私人汽车拥有量的巨增、公路交通的发展和旅游方式的改变,自驾车旅游正在我国兴起。自驾车旅游作为一种新型的旅游方式被越来越多的旅游者所选择。在了解自驾车旅游的概念、分类等基础上从旅游动机、旅游偏好、旅游消费、出游方式、目的地的选择、出游距离等方面来分析自驾车旅游者的行为特征,从而分析出目前我国自驾车旅游市场存在的问题,最后提出了我国自驾车旅游市场健康发展的对策。
With the improvement of the national income level, the huge increase of private car ownership, the development of road traffic and the change of traveling style, the self-driving tour is rising in our country. Self-driving travel as a new type of travel by more and more tourists choose. On the basis of understanding the concept and category of self-driving tourism, this paper analyzes the behavior characteristics of self-driving tourists from the aspects of tourism motivation, tourism preference, travel consumption, travel mode, destination selection, travel distance and so on, Driving the tourism market problems, and finally put forward our country’s self-driving tourism market healthy development countermeasures.