赞助,不仅仅是拿到好节目、好时段、好价格,还要用心参与其中,才能事半功倍。近几个月来,一到周五,很多电视观众就“自动”进入“爸爸去哪儿”模式,刘旭和太太也是这样。由于工作原因,刘旭常常回家很晚,往往只能赶上节目的下半段,但他会继续看之后的重播,将上半段也看完;太太则会像很多女性观众一样,在接下来的一周里,在网络上重复看好几遍。跟普通观众不同,刘旭是带着工作任务在看的。刘旭是英菲尼迪市场营销及公关部总监。自从英菲尼迪赞助了《爸爸去哪儿》(以下简称“爸爸”) Sponsorship, not only to get a good show, a good time, a good price, but also attentively involved, in order to do more with less. In recent months, many television viewers have entered “Automatically” “Daddy Go Where” mode from January to Friday, as has Liu and his wife. Due to her work, Liu often goes home late and often only catches up with the second half of the show. However, he will continue to watch the replay later and read the first half too. Mrs. Liu will, like many female audiences, Over the next week, repeat several times on the Internet. Different from the normal audience, Liu Xu is looking at the task with. Liu Xu is Infiniti Director of Marketing and Communications. Since Infiniti has sponsored “where does dad go” (hereinafter referred to as “daddy”)