老子有语:“大音希声,大象无形”。其意是说大音若无声,大象若无形,至美的乐音、至美的形象已经到了和自然融为一体的境界,反倒给人以无音、无形的感觉。“品牌”的力量即是如此,雷似无形却有形。何为品牌,它可能是一家名企、一座名城、一位名人,亦或是小部分人们所熟知的人和物,但却使人铭记于心。“品牌”不单单只是一个简单的牌子,它必定是经历过千锤百炼的考验,方才成就如今的口碑与名望。 I have language: “loudly, loud, elephant invisible ”. Its meaning is to say that if the big timbre is silent, if the elephant is invisible and beautiful, the beautiful image has reached the realm of being in harmony with nature, giving people a silent and invisible feeling instead. “Brand ” power is the case, similar to the visible but tangible. What is a brand, it may be a famous company, a city, a celebrity, or a small number of people are well-known people and things, but it is remembered. “Brand ” is not only a simple brand, it must have experienced the test of tempered, just made today’s reputation and fame.