电子商务在为消费者带来便利的同时,也带来了大量的权益保护问题。本文借鉴发达国家的管理与法律经验,将强化行业自律、健全电子商务法律体系、规范电子商务交易规程、提高消费者权益保护意识等方式方法相结合,研究消赞者权益保护问题,不仅具有较强的可操作性,也具有较高的经济和法律价值。 While e-commerce brings convenience to consumers, it also brings a lot of protection of rights and interests. This article draws on the management and legal experience of developed countries, will strengthen the industry self-regulation, improve the legal system of e-commerce, regulate e-commerce transaction rules, improve consumer rights protection awareness and other methods combined to study the consumer rights protection issues, not only has more Strong maneuverability, but also has a high economic and legal value.