过去顾客是上帝,如今顾客是恋爱对象。在“潘达”创始人黄蕾看来,上帝不可触摸,而恋爱对象则具有很高的忠诚度,每一次互动都是甜蜜、主动的。前有欧莱雅,后有资生堂,本土品牌更是纷纷崛起,中国化妆品市场早已一片红海,战火连天。2014年,“潘达”凭借“恋爱式”营销站稳脚跟,很快成为新生品牌中的一骑精兵。在“潘达”创立之初,黄蕾就赋予这个品牌“不走寻常路”的推广 In the past the customer is God, now the customer is the object of love. In the eyes of Huang Lei, the founder of Panda, God can not be touched and the lovers of love have a high degree of loyalty. Every interaction is sweet and active. L’Oreal before, after Shiseido, the local brand is one after another rise, the Chinese cosmetics market has long been a Red Sea, war days. In 2014, “Panda” got a firm foothold with “Love-style” marketing and soon became the elite champion of the new-born brand. At the beginning of “Panda”, Huang Lei gave this brand “do not take the unusual way ” promotion