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当前的国际市场是科技与品牌的竞争,拥有多少名牌产品,已成为衡量一个企业、地区和国家经济综合竞争力的重要标志之一。从国际品牌建设的经验来看,韩国、日本企业在较短时间内即建立起国际一流的国际品牌,并由此带动了本国产业的全面提升。而中国企业却忽略了品牌建设,成为为跨国公司代加工的生产基地,从而不能获得品牌带来的巨额利润。企业全球视野亟待拓展,未来在于国际,中国需要拥有国际知名品牌。中国品牌如何突破?
The current international market is the competition between science and technology and the brand. Having a large number of brand-name products has become an important indicator of the comprehensive competitiveness of an enterprise, region and country. From the experience of international brand building, Korean and Japanese enterprises set up a world-class international brand in a relatively short period of time and thus boosted their industries in all aspects. However, Chinese enterprises ignore the brand building and become the production bases for the processing of transnational corporations, thus failing to obtain huge profits brought by the brands. The global vision of enterprises urgently needs to be expanded. The future lies in the international community. China needs to have internationally renowned brands. Chinese brand how to break?