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媒体中的女性形象一直是女性主义者关注的焦点,然而历年来的女性主义研究更多地将目光投向被歧视、被贬抑、被单一固定化的女性形象等问题,忽略了在社会运作体制的不断变化之中随之改变和调整批评的维度与视野。本文旨在打破性别意识二元对立的基础上,对媒介文化中性别偏见现状,及大众文化和商品经济所赋予性别形象以特殊的意义——文化符号与推销手段作出分析,并进一步阐述了女性主义作为一个多元话语穿行的文化空间所具有的重要作用。
Female images in the media have always been the focus of feminists. However, feminist studies over the years have turned more and more attention to issues such as being discriminated against, depreciating, and being stereotyped as feminine images, ignoring the problems in the social operating system Changing and adjusting the dimensions and horizons of criticism in constant change. This article aims to break the binary opposition of gender consciousness and analyze the status quo of gender bias in media culture and the gender image endowed by mass culture and commodity economy with the special meaning of cultural symbols and marketing methods. The important role played by the cultural space as a multi-discourse discourse.