理论宣传是党报的重要优势之一，通过加强和改进理论宣传，树立党报的权威性，强化党报的主功能，不仅是发挥党报主阵地作用的需要，而且也是增强党报市场竞争力的有效途径。“理论武装”既是任务也是需求当前，理论宣传面临很好的环境，重视理论的氛围正在全党形成。近年来， Propaganda of the theory is one of the important advantages of the party newspaper. By strengthening and improving the theoretical propaganda, establishing the authority of the party newspaper and strengthening the main functions of the party newspaper, not only is it necessary to play the role of the main function of the party newspaper, but also an effective way to enhance the market competitiveness of the party newspaper. “Theoretical Armed Forces” is not only a task but also a demand current. Theoretical advocacy is facing a very good environment. The atmosphere of attaching importance to the theory is being formed by the entire party. In recent years,