把商品转化为活生生的“九世猫”赋予它传奇的故事,使推销产品变为推销温情,具有经典意义的商业智谋。 “九世猫”牌猫食是当今美国最有名的一家猫食厂牌。其总公司——美国吉星高照食品公司最初主要经营系列食品,一直处于不景气状态。面对困境,公司决定着手营销策划,设计促销方案,率先在竞争伙伴中推出“特色行动”。首先,公司营销策划人员为公司系列猫食命名“九世猫”牌。其被设计的形象 Translating merchandise into a living “Ninth Cat” gives it a legendary story, which makes marketing a product into a selling warmth and a classic business sense. “Nine Cats” cat food is the most famous cat food brand in the United States today. Its head office, the United States, Jixing Gaozhao Foods Co., Ltd., initially operated a series of foods and has been in a state of recession. Faced with the predicament, the company decided to embark on a marketing plan, design a promotion plan, and take the lead in launching “characteristic action” among its competitors. First, the company’s marketing planner named the “Nine Cats” brand for the company’s cat food. Its designed image