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长期以来,公路部门大多习惯于行业媒体宣传,对于虎视眈眈的社会媒体并不感冒,特别是近年来公路行业的负面消息层出不穷,加之体制改革进人深水区,不少公路部门对于外宣工作,采取能少一事就少一事的态度。微博,是让公众与行政管理部门直面接触的新媒体,显然,要躲是躲不开的,要打造服务型行业形象,政务微博管理者除了要拥有更为开放的理念,更要确立以民为本、为民服务的意识,以开放、积极的心态来参与这项工作,摆脱过去将服务、宣传当作“两张皮”来操作的状态。
For a long time, most of the highway departments are accustomed to publicity in the media of the industry and are not caught up with the eye-catching social media. In particular, negative news from the highway industry has emerged in an endless stream in recent years. In addition, the reform of the system has entered the deep-water area. Able to be less attitude. Weibo is a new media that lets the public and administrative departments face direct contact. Obviously, to hide from it is to create a service-oriented industry image. In addition to having a more open concept of government microblogging managers must establish Take people as the basis and serve the people. We should participate in this work with an open and positive attitude and get away from using the service and publicity as the “two skins” in the past.