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全新团队,全新平台,这就是新的河南卫视广告部,正是这个新团队,在2012年首战告捷,他带领河南卫视年销售突破10亿大关,他带领娃哈哈市场销售首次超越浙江大本营。新的机制,新的营销理念,和不断突破的经营团队,引领中原,这个具有强大消费力的市场,真正带动客户销售,助力企业腾飞。本刊特别访问了河南电视台卫星频道广告经营部陈万银主任,请他深入分析河南卫视优势,分享新团队营销战略,带我们一起发现河南卫视的核心价值。
The new team, a new platform, which is the new advertising department of Henan TV, it is this new team, won the first battle in 2012, he led Henan TV annual sales exceeded 1 billion mark, he led the first sale of Wahaha beyond Zhejiang headquarters. New mechanism, new marketing concept, and constantly breaking management team, leading the Central Plains, a market with strong consumer power, and truly bring customer sales, help enterprises take off. Our special visit to Henan TV satellite channel advertising business director Chen Wan silver, asked him in-depth analysis of the advantages of Henan Satellite TV, to share the new team marketing strategy, take us to discover the core value of Henan Satellite TV.