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本研究在媒介进化论及人性化理论观照下,分别从人性化媒介、人性化诉求、人性化形态、人性化消费和人性化反思等方面,对iPad媒介展开多层面的分析。iPad兼具移动网络终端和媒体融合平台,对印刷媒体、广播电视、电脑终端和手机终端的不足均进行了有效补救,成为最新的补救性媒介。iPad遵从媒介进化的人性化趋势,实现着自身媒介化的延伸,以“终端统一”的新形态打开了媒介融合的崭新局面;运用全景式的媒介手段再现真实世界,不仅满足人的全面信息需求,而且体现对人主体价值的尊重。iPad媒体与以往媒体的形态有着显著不同;iPad媒体的消费采用“应用”模式,充分体现了消费者主权。iPad的媒体传播功能为人们提供了人性化的信息体验。然而人对媒介的依存性越来越深,使媒介异化为左右人本身的异己力量,越是人性化的媒介就越容易导致人的异化,消除iPad导致的异化现象成为当前急需解决的难题。
Under the background of media theory of evolution and humanization, this study analyzes the iPad media multi-level from the aspects of human media, humanized demands, humanized forms, humanized consumption and humanistic reflection. With both mobile network terminals and media convergence platforms, the iPad has effectively remedied the shortcomings of print media, radio and television, computer terminals and mobile terminals, making it the latest remedy. The iPad follows the humanized trend of media evolution and extends its own media. It opens up a brand new situation of media convergence with a new form of “terminal unity.” Reproducing the real world by panoramic media not only meets people’s requirements of comprehensiveness Information needs, but also reflects the value of the main human respect. iPad media and the previous media has a significantly different form; iPad media consumption using “application ” model, fully reflects the sovereignty of consumers. The iPad’s media distribution gives people a personalized information experience. However, people are more and more dependent on the media, alienating the media into the alien force of their own. The more humanized the media, the easier it is for them to alienate. Alleviating the alienation caused by the iPad has become a pressing problem that needs to be solved urgently.