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本文运用逻辑推演法,着重论述现代网络传媒企业核心竞争力的形成机理。在将企业核心竞争力界定为“对企业资源的有效整合,能在市场竞争中持续有效地提供独有产品或服务,并使企业获得持续发展的、独有的整体性力量或综合性素质[1]”的前提下,构建出现代网络传媒企业核心竞争力的要素体系;进而借用“复杂系统”理论阐述现代网络传媒企业核心竞争力的系统功能及作用机制;最后在企业核心竞争力内外系统“耦合”作用的基础上,总结出现代网络传媒企业核心竞争力形成机理。
This paper uses logical deduction method, focusing on the formation mechanism of the core competence of modern network media enterprises. In the definition of the core competitiveness of enterprises as “effective integration of enterprise resources, in the market competition can continue to effectively provide unique products or services, and enable enterprises to obtain sustainable development, unique holistic force or comprehensive quality [1] ”under the premise of building a core network of modern media companies competitive element system; and then use “ complex system ”theory of modern network media companies to elaborate on the core competitiveness of the system functions and mechanisms; and finally in the core business Competitive internal and external system “coupling ” on the basis of summarizing the formation mechanism of the modern network media enterprises core competitiveness.