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随着中国广告市场的的不断发展完善,各种各样形式的广告进入人们的视野。互动式广告是一种基于户外媒介,但又具有极其表现力、高艺术性的广告形式。新时期在研究平面广告的时候,很多人都把互动性作为他们创造的根基,并且对它进行深层次的挖掘。通过选择适合的媒介、协助受众的互动行为以及达到广告客户要求三个方面调查的研究。分析了出了平面广告中互动性设计理念在当今社会的重要性,以此论证这些新的创新理念带来受众的反应。
With the continuous development of China’s advertising market, various forms of advertisements have entered into people’s eyes. Interactive advertising is based on the outdoor media, but with extreme expressive, high artistic advertising form. In the new period When studying print ads, many people regard interactivity as the basis of their creation and deeply dig it out. By selecting the appropriate media, to assist the audience’s interactive behavior and to meet the requirements of advertisers survey of three aspects of research. Analyzes the importance of the concept of interactivity design in print ads in today ’s society, so as to demonstrate that these new innovative ideas bring the audience response.