随着居民消费水平的提升,市场开放程度的进一步扩大,以及市场进入门槛的降低,企业面临的竞争越来越激烈。要在竞争中获胜,不仅需要企业产品质量过硬,还需有完善的配套服务体系,而品牌标识则是其中重要的一环。甚至可以说,当前中国市场的竞 With the increase of residents’ consumption level, the further expansion of the market opening level, and the reduction of market entry threshold, the competition faced by enterprises is becoming more and more fierce. To win in the competition, not only the quality of the enterprise’s products is required to be perfect, but also a perfect supporting service system is required. The brand identity is an important part of this. It can even be said that the current Chinese market is competitive