自1889年思科利普斯—麦克里报业联盟成立以来,传媒集团发展迅速,已经成为传媒事业的中坚力量,扮演着举足轻重的角色。了解西方传媒集团的发展历史,掌握其发展利弊,对我国传媒集团发展有重要启示。 Since the establishment of the Cisco Lips-McCleawel Press Union in 1889, the rapid development of media groups has become the backbone of the media business and has played a significant role. Understanding the development history of Western media groups and mastering the pros and cons of their development have important implications for the development of China’s media groups.