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新时代的企业营销,必须是经得起推敲的营销。改革开放之初,中国企业最缺营销,今天,营销不再是问题。最典型的代表是小米。无论雷军如何辩解,在2013年中国经济年度人物颁奖盛典上,董明珠和马云的看法都是:小米营销做得好!这显然也是绝大多数人对小米的印象。自创办之初,这家企业即被贴上了营销的标签。技术出身的CEO一心一意走上了营销的道路,并践行营销就是竞争力和生产力。搭乘互联网这趟顺
The new era of corporate marketing, marketing must be able to withstand scrutiny. At the beginning of the reform and opening up, Chinese enterprises lacked the most marketing. Today, marketing is no longer a problem. The most typical representative is millet. No matter how the Lei Jun excuse, at the 2013 China Economic Year Awards Ceremony, Dong Mingzhu and Jack Ma’s view is: marketing of millet well! This is obviously the vast majority of people’s impression of millet. Since its inception, this company has been labeled as a marketing label. Technology-based CEO bent on embarking on the road to marketing, and practice marketing is competitiveness and productivity. Take the Internet this trip Shun