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对《清华大学学报(自然科学版)》近年来的网络传播情况进行定量分析,了解其网络传播总体情况和发展态势,为进一步发展提供理论依据和对策建议。选取中国知网(CNKI)2005—2013年数据,定性分析与定量分析相结合,得到网络传播总体情况、网络读者来源情况、载文被访情况和载文被引情况4个主要一级指标及其二级指标的翔实数据与分析结果,据此了解网络传播宏观状况和具体情况:《清华大学学报(自然科学版)》网络传播规模不断扩大,并在快速增长后进入平稳提升期;网络传播存在周期性波动,受众集中;网络传播渠道与有效性仍有提升空间。
This paper quantitatively analyzes the situation of network dissemination in Journal of Tsinghua University (Natural Science Edition) in recent years, understand the overall situation and development trend of its network dissemination, and provide theoretical basis and countermeasures for further development. This paper chooses CNKI 2005-2013 data, and combines qualitative analysis and quantitative analysis to get the four major first-level indicators of the overall situation of network communication, the source of online readership, the status of published articles and the citations of articles. Its second-level indicators of detailed data and analysis results, in order to understand the macro-conditions of network communication and the specific circumstances: “Journal of Tsinghua University (Natural Science Edition)” network continues to expand the scale of communication, and after a rapid growth into a steady period of upgrading; Cyclical fluctuations exist, the audience focused; network channels of communication and effectiveness there is still room for improvement.