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随着中国经济的发展,随着振兴民族品牌意识的加强,国人对于民族品牌的关注日益增强。国家经济的发展离不开民族名牌队伍的日益壮大,而民族名牌的发展又离不开国家对于这些品牌的扶持,离不开公众对于民族经济的支持和民族品牌意识的觉醒。以北京市为例,1997年3月北京市公布了138种本市的名牌产品,引起了极大的反响,赞赏的人认为这对于北京乃至中国的民族工业的发展起到了积极、有效的作用,反对的人认为这是一种短见的狭隘保护,不利于民族工业的健康成长,将无法适应真正的竞争。然而无论人们是持哪一种观点,有一点是相
With the development of China’s economy and the strengthening of awareness of the national brand, the people of the country are paying more and more attention to the national brand. The development of the national economy cannot be separated from the growing strength of national brand teams, and the development of national brand names is inseparable from the state’s support for these brands. It is inseparable from public support for the national economy and the awakening of national brand awareness. Taking Beijing as an example, in March 1997, Beijing announced 138 kinds of brand-name products in this city, which caused great repercussions. Appreciators believe that this has played an active and effective role in the development of national industries in Beijing and even China. Those who oppose think this is a short-sighted and narrow protection that is not conducive to the healthy growth of national industries and will not be able to adapt to real competition. However, no matter what kind of view people hold, there is one thing