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通过问卷调查等方法,对河南省高校大学生体育新闻需求与影响情况进行调查,然后采用数理统计、逻辑分析等方法对其进行分析与归纳,得出了大学生关注体育新闻具有片面性,对竞技性、娱乐性新闻比较关注,对新闻的专业化要求和新闻价值要求越来越高。另外,体育新闻对大学生的体育知识、体育意识和参加体育活动的动机有很重要的影响。建议通过提高体育新闻的专业化水准来增强体育新闻的新闻价值,扩展体育新闻的受众市场,使大众体育传媒得到有效、快速的发展;建议学校结合体育媒体进行宣传、组织体育比赛,鼓励学生参加体育活动,实现大学生终身体育的战略发展目标。
Through questionnaire survey and other methods, this paper investigates the demand and influence of college sports news in Henan Province, and then analyzes and summarizes it by means of mathematical statistics and logical analysis. It concludes that college students pay attention to sports news with one-sidedness, Entertainment news is more concerned about the specialization of the news requirements and the value of news is getting higher and higher. In addition, the sports news has a very important influence on college students’ sports knowledge, sports awareness and motivation to participate in sports activities. It is suggested to enhance the news value of sports news by improving the professional standard of sports news, expand the audience market of sports news, and make mass sports media get effective and rapid development. It is suggested that schools combine sports media to publicize, organize sports competitions and encourage students to participate Sports activities, to achieve the goal of college students lifelong physical development strategy.