中粮大悦城的“青年城市综合体”理念诱人,在实践上证明其成功是有可能的。但西单大悦城的成功是区位等综合原因。中粮必须找到这点并在其扩张的过程中面对和解决这个急剧多变的新兴市场所给予它的困难和考验。适者生存是商业社会的法则,中粮也不能例外。 COFCO Joy City’s “youth city complex” concept attractive, in practice proved its success is possible. However, the success of Xidan Joy City is a combination of location and other reasons. COFCO must find this and face and resolve the difficulties and tests it has given to this rapidly changing emerging market during its expansion. The survival of the fittest is the rule of business society, and COFCO is no exception.