对于中国这个特殊的市场来说,我们已经可以很明确地感受到:分类营销尽管分类复杂,但对于中国快消品广告主而言,掌握了更多更新的媒体资源,就意味着市场的开拓。近年来,传统媒体数量的不断增长,导致了受众群体的分散;网络、楼宇、卖场、手机等新兴媒体的出现,也降低了消 For China, a special market, we can already clearly feel: Although the classification of marketing complex classification, but the Chinese FMCG advertisers, the mastery of more updated media resources, it means that the market opened up . In recent years, the ever-increasing number of traditional media has led to the fragmentation of audiences. The emergence of emerging media such as networks, buildings, stores and mobile phones has also reduced