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改革开放以来,我国社会市场经济体制下的各企业均得到迅猛发展,并在经济日益全球化趋势的影响下,逐渐成为提升国民经济的重要基础,尤其是中小企业的发展,日渐受到社会各界的广泛关注。近年来,企业在网络化信息时代下的发展逐渐呈现出多样化趋势,各企业都不同程度上提升自身的创新意识和能力。在企业生产经营中,对企业客户实施细分并促进与客户之间的关系,是企业能够得以生存和发展的重要前提。本文主要对客户细分的方法进行深入的探讨,同时着重研究客户关系的发展策略。
Since the reform and opening up, all enterprises under the system of social market economy have witnessed rapid development. Under the influence of increasingly globalized economy, they have gradually become an important foundation for upgrading the national economy. In particular, the development of small and medium-sized enterprises has been increasingly influenced by the extensive attention. In recent years, the development of enterprises in the era of networked information has gradually shown a diversified trend, and all enterprises have improved their innovative awareness and ability to varying degrees. In the production and management of enterprises, the implementation of customer segmentation and to promote the relationship with customers, enterprises can survive and develop an important prerequisite. This article focuses on customer segmentation approach in-depth discussion, while focusing on customer relationship development strategy.