据报道,目前,60多家外资企业已在中国内地设立办事机构,拟申请在内地投资设立书报刊分销企业。只要准备充分,条件具备,符合规定的,都有望获准进入中国的书报刊零售市场。这种扩大开放、公开竞争的态势,对于国内出版企业意味着什么呢?一是改革。新闻出版总署副署长柳斌杰在“2003中国书业高峰论坛”上发表演讲时提出,今年一项重点工作就是要深化改革。他说,改革的目的就是培育新的市场竞争主体,这种新型的主体必须是以资产为纽带,它将引导出版产业做大做强,实现集约化发展、企业化管理、市场化经营、国际化竞争。二是竞争。业内人士认为,市场放开后,从业人员的观念 It is reported that at present, more than 60 foreign-funded enterprises have set up their offices in mainland China and intend to apply for the establishment of a newspaper and magazine distribution enterprise in the Mainland. As long as fully prepared, conditions are met, in line with the provisions, are expected to be allowed to enter China’s retail market of newspapers and periodicals. This expansion of open, open competitive situation for the domestic publishing business what it means? First, the reform. Liu Binjie, deputy director of the General Administration of Press and Publication, made a speech at the 2003 China Book Industry Summit, a key task for this year is to deepen the reform. He said that the purpose of the reform is to foster a new main body of market competition. This new type of subject must be based on assets. It will guide the publishing industry to become bigger and stronger and achieve intensive development, enterprise management, market-oriented management, and international Competition. Second, competition. The industry believes that the market liberalization, the concept of practitioners