一直以来,授权玩具在全球玩具市场上都有着不容忽视的吸引力。近年,国内动漫风云再起,各类型的国产动画片抢占各大影视平台,人气汇集,自然让玩企们再次聚焦动漫授权业务,并集中在国产动漫形象上,究竟授权玩具市场发生何种变化,让厂家们对动漫授权趋之若鹜呢?动画电影再度搅热动漫市场据有关数据显示,目前我国动漫产业共有企业约4600余家,从业人数近22万人,2013年产值为870.85亿元,是2010年的1.85倍。2013年我国 All along, the authorized toys in the global toy market has a can not be ignored attraction. In recent years, all kinds of domestic animation reoccur in various types of domestic animation to seize the major video platform, bringing together popular, so that players are once again focusing on animation licensing business, and focus on the domestic cartoon image, what the authorized toy market what changes, According to the data show that at present, China’s animation industry a total of about 4600 companies, employing nearly 220,000 people, the output value in 2013 was 87.085 billion yuan, is the year 2010 1.85 times. 2013 in our country