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广告是一种文化传播载体,因此,保持文化特色和融合审美创作理念,是广告成功的关键。本文着重对今年来影响深远的广告设计案进行解析,分析其创意背后的文化观,以及对文化的延伸,对其文化属性进行分析。
Advertising is a carrier of cultural communication. Therefore, maintaining the cultural characteristics and blending aesthetic ideas is the key to the success of advertising. This article focuses on this year’s far-reaching advertising design case analysis, analysis of the concept of culture behind its creativity, as well as the extension of culture, the analysis of its cultural attributes.