“摘星”不单纯是为了重新进入政采招标,更主要的原因应该是要摆脱五星级所带来的业务限制,为更广阔地面对大众客源、增加企业的营销渠道、提升竞争力所作出的战略调整。硬币的两面“‘摘星’其实就是摘下一块牌子。”上述负责人说。“摘星”后酒店的会议设施、服务水准和其他相关资源的提供都没有变。星级评定是国内酒店的普遍做法,但国外连锁品牌并不按照这样的标准划分旗下酒店。他希望客户能实际体会到酒店的五星级服务水准而不是看这块牌子。 “Reward ” is not simply to re-enter the political and political bidding, the more important reason should be to get rid of the business constraints brought by five-star, to face a broader public source, increase business marketing channels, Enhance the competitiveness of the strategic adjustment made. On both sides of the coin, “’picking stars’ actually takes off a brand.” The official said. After the “Star” hotel conference facilities, service levels and other related resources have not changed. Star rating is the common practice of domestic hotels, but foreign brands are not in accordance with this standard division of its hotel. He hoped that customers can actually appreciate the hotel’s five-star service rather than look at this brand.