现代广告招贴设计,是美学艺术与科学技术结合的产物。现代广告招贴设计思想潜移默化中受到中国传统美学的影响,同时它也能促进传统民族审美观念的改变。不得不说,中国传统美学能为现代设计的发展与创新奠定所需的文化基础。本文就传统美学中的色彩,版面布局对现代广告招贴设计的影响进行分析。通过分析这些影响,将有助于使中国风格的招贴艺术趋于完善。 Modern advertising poster design, is the product of the combination of aesthetics and science and technology. Influenced by traditional Chinese aesthetics, the design idea of ​​modern advertisement placard can also change the aesthetic concept of traditional nation. Have to say, Chinese traditional aesthetics can lay the necessary cultural foundation for the development and innovation of modern design. This article analyzes the influence of the color and layout of traditional aesthetics on the design of modern advertisement poster. By analyzing these influences, it will help to perfect the Chinese-style poster art.