现在,越来越多的企业客户在研究市场的同时,都更加注重对媒体特别是对中央电视台的研究,尤其是关心今年和明年的举动。我们非常重视大家的关注,也愿意提供这方面的信息给大家研究。那么,2005年中央电视台最值得关注的是什么呢?那就是赵化勇台长在年初提出的“频道品牌化”战略。“频道品牌化”是在“三化”战略基础上的全面升级,是以增强核心竞 Nowadays, more and more corporate clients are paying more attention to the media, especially to CCTV, especially the market this year and next while studying the market. We attach great importance to everyone’s attention, and are willing to provide this information for everyone to study. So, CCTV in 2005 the most noteworthy what is it? That is, Zhao Huayong made at the beginning of the “brand channel ” strategy. “Channel Branding ” is an all-round upgrade based on the “Three ” strategy, based on the core competencies