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广告传播活动在企业、品牌与产品等信息传播方面有着重要的作用,是沟通广告主和消费者之间的桥梁。它通过语言符号、图形符号等视觉符号,以多种媒介介质向消费者传达企业、品牌与产品信息,并从认知、理解与销售等多维层面影响消费者。所以,认识广告信息传播的原则、特点、方式和趋势,可以让我更近一步理解广告的实质,并为广告实践提供理论的指导方向。
Advertising Communication activities in the business, brand and product information dissemination has an important role to play, is to bridge the gap between advertisers and consumers. It uses visual symbols such as linguistic symbols and graphic symbols to convey the corporate, brand and product information to consumers in various mediums and affects consumers in multiple dimensions such as cognition, understanding and sales. Therefore, knowing the principles, characteristics, ways and trends of advertising information dissemination can help me understand the essence of advertising one step closer and provide theoretical guidance for advertising practice.