在网络为代表的新媒体的冲击下,传统纸质媒体的生存空间和传播渠道都受到了很大的挤压,如何在当下新媒体被更多的受众接受、拥有越来越广泛的传播影响力的语境下,提升党报的传播力、影响力,发挥好作为主流媒体的舆论引 Under the impact of the new media represented by the Internet, the traditional paper media has been greatly squeezed in its living space and channels of dissemination. Nowadays, new media are accepted by more and more audiences and have more and more widespread influence Under the context of power, enhance the dissemination power and influence of the party newspapers and give full play to the media as the mainstream media.