论文部分内容阅读
“广告传播活动往往伴随着信息流失和误解,而其中许多,都是人为造成的。画蛇添足、节外生枝的往往是聪明人,创意和沟通需要的技巧可不是这些。”
“Advertising campaigns are often accompanied by information loss and misunderstandings, many of which are artificially created.” It is often the case that smart people are superfluous, and the skills needed for creativity and communication are not.