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以2004-2013年CNKI中国期刊全文数据库为数据源,采用聚类分析和社会网络分析方法对我国公共图书馆形象研究进行可视化的分析述评。结果发现:近10年来公共图书馆形象主要围绕图书馆员、读者、图书馆服务和管理、图书馆形象塑造、图书馆文化、图书馆品牌建设、公共关系等展开,同时随着技术及社会环境的变化,不断出现新的研究主题。未来公共图书馆形象研究可重点关注以下方面:将读者的声音纳入到公共图书馆形象研究中,加强公共图书馆形象评价研究,更多地采用定量研究方法及混合研究方法。
Taking CNKI Chinese periodical full-text database 2004 to 2013 as the data source, this paper conducts a visual analysis of the research on the public library image in our country by means of cluster analysis and social network analysis. The results showed that in the past 10 years, the image of public library centered around librarians, readers, service and management of libraries, image building of libraries, library culture, brand building of libraries and public relations. At the same time, with the development of technology and social environment The changes continue to emerge new research topics. In the future, the research of public library imagery may focus on the following aspects: incorporating the reader’s voice into the image research of public library, strengthening the public library image evaluation research, and using more quantitative research methods and mixed research methods.