本文以采购商价值为研究视角,构建了以供应商品牌绩效为自变量,以品牌关系质量为中介变量,以采购商重复购买意向为因变量的理论模型进行实证研究。结果显示,本文提出的12条假设有10条通过检验;供应商品牌的财务价值、顾客价值和管理价值都能积极影响品牌信任和品牌承诺,从而有助于提升采购商的重购意向。但管理价值不仅正向影响采购商的品牌信任和品牌承诺,而且可以增强其对于品牌的满意程度,而财务价值和顾客价值对于品牌满意却没有显著影响。 In this paper, the value of buyers as a research perspective, the construction of a supplier brand performance as an independent variable, brand relationship quality as a mediator variable, the buyer repeated purchase intention as a dependent variable theoretical model for empirical research. The results show that 10 of the 12 hypotheses proposed in this paper have been tested. The financial value, customer value and management value of supplier brands can all influence the brand trust and brand promise positively, which helps to enhance buyers’ repurchase intention. However, the management value not only positively affects the buyer’s brand trust and brand promise, but also enhances its satisfaction with the brand, while the financial value and customer value have no significant impact on the brand satisfaction.