论文部分内容阅读
新闻记者的新闻敏感,表现在公共关系上就是公关意识,它是一种职业素质新闻记者要有新闻敏感,公关人员应具备公关意识,这是不言而喻的。新闻敏感指的新闻工作发现和判断有价值新闻的能力,公关意识指的是公关人员为树立组织的良好形象和信誉所具备的内求团结,外求发展的观念行为。两者都是一种职业敏
It is self-evident that news journalists are sensitive to news. They are public relations professionals who are aware of public relations. It is self-evident that journalists should be journalistic sensitive and public relations professionals should have public relations awareness. News sensitivity refers to the ability of news work to discover and judge valuable news. Public relations awareness refers to the notions of public relations personnel seeking unity and seeking development for establishing a good image and credibility of the organization. Both are a professional sensitive