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运用市场营销学、经济学的理论和方法，深入分析了浙江山区林业产业实施名牌战略的比较优势，具体表现在自然资源、经营传统、品牌文化和市场环境等方面。阐述了浙江山区林业产业实施名牌战略的经济效果和社会生态效果，提出林业产业实施名牌战略应强化当地政府在规划制订、机制转换、政策扶持等方面的行为。参４
By using the theories and methods of marketing and economics, this paper deeply analyzes the comparative advantages of the implementation of the famous brand strategy in the mountainous areas of Zhejiang Province, which are embodied in the aspects of natural resources, business tradition, brand culture and market environment. The economic effect and social ecological effect of famous brand strategy in forestry industry in Zhejiang mountain area are expounded. It is suggested that the implementation of famous brand strategy in forestry industry should strengthen the behavior of local government in planning, mechanism transformation and policy support. Participation 4