驰名商标具有较高的知名度,是企业的一种无形资产。随着经济发展,驰名商标的淡化问题越发受到重视。目前,美国、德国、法国等一些国家在立法中纳入反淡化的内容,在理论和实践上进行了有益的尝试。我国尽管已有对驰名商标进行反淡化的实践,但目前没有明确的反淡化立法。本文对我国驰名商标的反淡化保护制度进行了一些积极的思考。 Well-known trademarks have a high reputation, is an intangible assets of enterprises. With the economic development, the issue of dilution of well-known trademarks has drawn more and more attention. At present, some countries, such as the United States, Germany and France, have incorporated anti-dilution elements in their legislation and have made useful attempts in theory and practice. Despite the practice of anti-dilution of well-known trademarks in our country, there is no clear anti-dilution legislation at present. This article gives some positive thoughts on the anti-dilution protection system of well-known trademarks in our country.