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礼物交换在人们的日常生活和社会交往过程中扮演着极为重要的角色。转型期礼物交换的性质与以往相比呈现出巨大的变化,本文以后现代理论中的消费理论为指导,尝试以“批判性立场”这一视角为切入点,着重揭示礼物交换性质的异化。笔者认为礼物异化主要表现在以下几个方面:礼物交换的原始精神逐步消失;礼物凝聚组织的社会功能日渐消退;礼物关系由情感关系逐步演变成工具关系;自然性的礼物实践行为被改变。
Gift exchange plays an extremely important role in people’s daily life and social interaction. The nature of the gift exchange in the transitional period presents a tremendous change compared with the past. Under the guidance of the consumption theory in the postmodern theory, this paper attempts to use the perspective of “critical position” as the starting point, highlighting the alienation of the nature of the gift exchange . The author believes that the alienation of gifts is mainly manifested in the following aspects: the original spirit of gift exchange gradually disappears; the social function of the gift cohesion organization recedes gradually; the gift relationship gradually evolves into a tool relationship from the emotional relationship; the nature of the gift practical behavior is changed.