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今天的足球比赛,争夺的不仅仅是奖杯和名次,问题还关系到球队背后赞助商的成败。尤文图斯队夺得上赛季欧洲冠军杯赛头名,得益最大的是遥远的日本电器商索尼公司,这家公司驻意大利的代表说:“由于尤文图斯是一支具有世界性影响的队伍,所以,它的成败对于索尼公司在全球的销售战略至关重要”。尤文图斯夺冠,索尼公司得利,这是当今职业足球运动最典型的一幕。也有另一类例子,帕多瓦被打入乙级冷宫的消息,犹如重锤敲击在维拉公司老板的心上,其痛苦、绝望和悲哀,如丧考妣。当然,即使知此,维拉公司也并不吃亏,它们支持帕多瓦这样一支弱小的队伍,在亚平宁赛场纵横驰骋,曾经漂亮地击败不
Today’s football match, not only for the competition trophy and ranking, the problem is also related to the success or failure of sponsors behind the team. Juventus won the European Championship last season, the top name, the biggest benefit is the distant Japanese electronics company Sony, the company’s representative in Italy said: “Because Juventus is a worldwide influence Team, so its success or failure is crucial to Sony’s global sales strategy. ” Juventus won the Sony company profits, which is the most typical scene of today’s professional football. There are also other examples of the news that Padua was beaten into Class B demolitions like a hammer struck the hearts and minds of Villa boss, suffering, desperate and mournful. Of course, even if you know this, Vera companies do not suffer, they support a weak team such as Padua, racing in the Apennines racing, once beautifully defeated