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改革开放以来,随着国民经济的持续增长,人们的收入水平和物质生活水平不断提高,对生活质量及文化素养的需求也不断增加,作为经典休闲体育运动项目之一的高尔夫球运动便得以真正兴起并传播。这项从前为富人专有的“贵族运动”正向全球化、平民化和商业化的方向发展。作为朝阳产业的中国高尔夫产业也成为投资者日益追逐的目标,并成为新的投资热点。因此,企业如何充分利用现有资源,在竞争日益激烈的市场环境下找出一条适合自己发展的道路,在这个具有广阔市场前景的产业中有所作为,这不仅仅是投资者本身,包括政府和社会都共同关心的问题。本文在此基础之上对高尔夫市场营销的主体进行了探讨。
Since the reform and opening up, with the continuous growth of the national economy, people’s income level and material living standards continue to increase, and the demand for quality of life and cultural literacy is also on the rise. As one of the classic leisure sports, golf programs are truly Rise and spread. This formerly “noble campaign” for the rich has been moving toward globalization, civilization and commercialization. As a sunrise industry, China’s golf industry has also become the target of increasingly chasing investors, and become a new investment hot spot. Therefore, how to make full use of the existing resources and find a suitable way for their own development in an increasingly competitive market environment, how to make a difference in this promising industry is not only for the investors themselves but also for the government And society are all issues of common concern. Based on this, this article discusses the main body of golf marketing.