当前,一场声势浩大的“实施名牌战略,争创驰名商标”的工程正在各地展开。企业争创驰名商标,发展驰名商标;消费者青睐驰名商标,评论驰名商标;新闻媒介宣传驰名商标,介绍怎样争创驰名商标。形成了浓厚的氛围。然而,驰名商标的内涵到底是什么?怎样才算名符其实的驰名商标?这是很值得探究的。首先,驰名商标应该是“中国商标”。文学家有句名言:“越是民族的才越是世界的。”这句话用在驰名商标上虽不十分贴切,但是一个驰名商标如果没有自 At present, a massive project of “implementing brand strategy and striving for a well-known trademark” is being carried out in various places. Companies striving for well-known trademarks, the development of well-known trademarks; consumers favored well-known trademarks, commented on well-known trademarks; media promotion of well-known trademarks, describes how to fight for a well-known trademarks. Formed a strong atmosphere. However, what exactly is the connotation of a well-known trademark and how can it be considered a well-known and well-known trademark? This is very worth exploring. First, well-known trademarks should be “Chinese trademarks”. The writer has a well-known saying: “The more a nation is, the more it is in the world.” This sentence is not very appropriate for use on well-known trademarks, but if a well-known trademark does not exist,