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发言人的“双重忠诚”是指对上司和媒体的忠诚。一方面,上司与发言人的关系像一桩成功的婚姻,发言人像妻子一样常伴在上司周围,上司也应把发言人列入自己的圈内人,另一方面,发言人对媒体的诚实可信是长远的投资。
Spokesman’s “double loyalty” refers to the boss and the media’s loyalty. On the one hand, the relationship between the boss and the spokesman is like a successful marriage. The spokesman is always accompanied by his boss as his wife. The boss should also include the spokesman in his own circle. On the other hand, the spokesman should be honest with the media Creditable is a long-term investment.